YouTube is the best place whether you are a brand or a content creator. It has billions of viewers and offers you the best monetization options. If you want to create a successful YouTube channel, you must know about 8 secrets to grow your YouTube channel.
According to research statistics, YouTube is the 2nd most visited website in the world and it has approximately 83% of US adults on this platform.
This blog enlists 8 secrets to grow your YouTube channel and earn money from it.
8 Secrets to Grow Your YouTube Channel
Pick the Right Channel Name and Use the Right Keywords
The first step is to select the best name for your YouTube channel and it must showcase the type of content you intend to create on your channel.
Make sure to keep the following things in mind while deciding a name for your channel.
- It should have phrases or words that categorize it.
- It must be easy to short.
Secondly, YouTube is a search engine and has popularity around the world. As per statistical data, YouTube creators upload 500 hours of videos each minute on YouTube. It is important to optimize your channel for search because there is quite a lot of competition.
You can search for the keywords that have high volume and low keyword difficulty. You can use those targeted keywords in your video titles and descriptions. Make sure to use keywords that have tons of search volume but less competition.
For this purpose, you can use a keyword research tool to find the keywords with good search volume. Also, you can use TubeBuddy to analyze the estimated competition.
Create Eye-catching Thumbnails
An eye-catching thumbnail is the most important part of making your YouTube channel successful. Many viewers decide to click on your video after seeing your thumbnail. If it is attractive and solves your audience’s problems, they will click on your video otherwise they may scroll down. So, create thumbnails that are high-quality, engaging, and relevant.
As thumbnail is the first thing they see when any video pops up on their search results. So, spend a good amount of time to make it as engaging as you can make it. To make an attractive thumbnail, you can use Photoshop or Canva to make custom thumbnails and create unlimited thumbnails.
Optimize Your Channel
Optimizing and filling out your profile allows you to set your channel up for success. No matter if you do not have too many subscribers, you can still establish your channel from the start.
Make sure to follow these tips:
Profile Photo
Your profile photo must be a professional headshot of yourself and you should use it as logo.
Channel Art
Channel art tells your viewers what they can expect from your channel so create an eye-catching graphics for it.
Video Watermark
Adding a video watermark in the corner of your videos allow you to build recognition of your channel.
Channel description
In the channel description, you can explain what your channel be about to aware your audience about your channel’s goals.
Add Links/ Contact Info
You just add links to your social media channels and email address. It will help your audience get in touch with you.
Featured Video
Selecting the introductory video helps you stay at the top of your YouTube channel.
Verify Your Channel
A verified channel increases your credibility and motivates subscribers to trust your channel. All these changes are available in the Channel customization area of your YouTube Studio. This information will help your audience understand whether they want to subscribe or not.
Offer Giveaways
Many tips help you grow your YouTube channel fast. Offering giveaways on your channel helps you get new subscribers in a short time. You can set the criteria and ask your viewers to follow the following steps.
- Like the video
- Subscribe to the channel
- Leave a comment telling why you should win
Make a Posting Schedule
Consistency is the key to growing your channel on YouTube. For this purpose, you need to set a realistic publishing schedule and stick to it to get positive results. Commonly, YouTubers post once a week, however, you can adopt a more realistic approach to achieve your results. In the starting phase, it might take a long time to create and edit your videos.
Use YouTube End Screens
You can add end screens to the last 20 seconds of your video. You can add end screens in these ways.
- Engage your viewers so that they stay by talking over the end screen.
- Engage your viewers by linking your video to more of your videos on your end screen.
- Use the subscribe button on your end screen to help your viewers subscribe.
Improve Your Watch Time
One of the best secrets to grow your YouTube channel is to understand and follow what YouTube wants. YouTube’s policy asks each YouTuber to complete watch time. Watch time is the total watch time viewers spend watching your videos.
If you want to boost your watch time, follow these points to get the results.
- Create a video title and thumbnail that match your content
- Create short titles and opening credits
- The first 15 seconds are important so add a hook to engage your viewers
- Longer videos can cover more watch time so make sure to let your viewers remain engaged.
- Check your YouTube analytics to know about video retention and use TubeBuddy Retention Analyzer
- to dive into depth.
- Creating video playlists keeps your viewers engaged on YouTube. The more your viewers watch videos, the
- More watch time increases.
Collaborate
If you want to grow your YouTube channel successfully, you should collaborate with other YouTubers to increase your
audience. The YouTubers you collaborate with will bring members to expose their viewers to your channel. Bear in mind to
Collaborate with creators who the channel in the same niche as you have.
How to Grow Your YouTube Channel with an Ad Campaign?
Many YouTube creators are using YouTube ad campaigns to promote their YouTube channel. You may have seen it while
watching any video an in-stream ad encourages you to go and watch a video that is relevant to your content. This is
one of the best ways for you of you want to grow your YouTube channel successfully.
Here are 2 types of YouTube video ads that can consider.
TrueView Ads
Trueview ads are the standard ads on YouTube that show up before or during the video you are watching.
Video Discovery Ads
These ads appear on the YouTube homepage on search results pages and related videos on YouTube video watch pages.
Buy High-quality Video Equipment
High-quality content is what increases your channel’s worth. You need high-quality equipment to create high-quality
content. You may not need to spend a lot of money if you are just starting a new YouTube channel.
You can buy the following basic equipment to create high-quality content and grow your channel successfully.
- Camera stabilizer (i,e., tripod)
- Microphone
- Green screen
- Video camera
- Lighting
- Video editing software
Final Thoughts
Growing your YouTube channel in 2023 requires a combination of understanding your audience, leveraging available
resources, and consistent engagement. With platforms like SubPals offering a boost in subscribers and resources like the ‘YouTube Growth Hack book providing valuable insights, the path to YouTube success is clearer than ever. Remember, it’s not just about the numbers; it’s about creating valuable content and building a community that resonates with your vision. Happy YouTubing!
