While launching your YouTube channel, one of the most important decisions is to pick your niche. Deciding a niche will help you identify everything from your target audience to brand collaboration. In addition, it will decide your expected YouTube income. So, how do you find the best niche for a YouTube channel?
Measuring the best niche for a YouTube channel is not easy as it depends on several factors:
- Audience engagement
- Content quality
- Monetization strategy
- Video length
YouTube has become one of the most massive platforms in the world with more than 2 billion active users. From educational content to viral videos, there is every type of content on YouTube for everyone. Everyone is trying to make and grow their channels on YouTube to fulfill their personal and professional goals.
However, YouTube business channels aim to build a strong audience base, increase brand awareness, and increase revenue.
Before stepping into the space of YouTube, you need to decide the best niche for you, its scope, and the expected revenue you can generate from it. The important part is; to identify the best niche for your YouTube channel and analyze what works best on YouTube and what does not.
This blog has covered ways to find the best niche for a YouTube channel.
Trending Topics and Niche Exploration
The right niche explanation for a YouTube channel is important. You need to select the niche that finds you between competitors and brands that want to spend money to promote their products. Choosing the right niche on a trending topic will help your channel grow faster and monetize your YouTube channel.
Not only this, but a good niche will allow you to attract an engaged audience and get more subscribers.
However, it is important to understand that the latest trends may not show a good volume. But you can do in-depth niche research to find the best niche or sub-niche.
You don’t need to choose a highly competitive niche but you can narrow down YouTube niches to remove competition. This way, you will be able to find a less saturated YouTube niche and select the sub-niche that will grow your YouTube channel faster.
How to Find Trending Topics on YouTube?
Here is the list of the latest tools to find trending topics on YouTube which will help you find the best niche for a YouTube channel.
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Trend Hunter
Trend Hunter is one of the best tools to find trending topics on YouTube. With its database, you can search for topics like travel, tech, fashion, and so on. Trend Hunter uses AI to determine whether the topic is in trend or not.
Through AI, it scapes the web and finds new topics, if their experienced team finds that topic interesting, they add it to the database.
However, you can get the following metrics.
Popularity
This score helps you analyze how many Trend Hunter users like and vote on the topic.
Activity
This score helps you determine the number of clicks the topic receives each week.
Freshness
This score identifies how recently the topic was added to the Trend Hunter’s report.
Trend Hunter’s Criteria
Latest Trend Topics
This tool helps you find the topics in the latest trends in a few clicks. You need to search any category and it will give a list of several topics that you select as per your choice.
Relevancy
This tool allows you to search by category and find the most relevant category in your niche.
Broad Range
Trend Hunter uses a broad range as it uses a combination of machine learning and AI to scrape the internet for topics.
Data Reliability
Most topics added to its database are recent so you get the latest data. However, it becomes difficult to determine whether the topic will merge as a promising trend or will quickly dissipate.
2. VIDIQ
VIDIQ is one of the most popular tools to find the best niche for a YouTube channel. It is trusted by over 20 million YouTube creators. Most creators use this tool to find a niche, manage keywords, and for related tasks.
It is one of the best resources for finding trending topics, assessing search volumes, and identifying keyword competitiveness. In addition, you can get insight into search volume for specific keywords that help you explore relevant aspects of content.
Its keyword dashboard has two modules including Top Keyword Opportunities and Rising Keywords. You can evaluate a keyword’s competitiveness like its difficulty in ranking. You can determine the search volume and competition levels that tell you the best opportunities for video content.
3. Ahref’s YouTube Keyword Tool
Ahref’s is popular for its comprehensiveness as an SEO tool that introduces a dedicated YouTube Keyword Tool. This tool allows you to optimize your videos for increased engagement and visibility on YouTube.
You can search for training topics on YouTube by entering the seed keywords or relevant keywords and you get a list of related keywords along with search volumes, keyword difficulty, and other essential metrics.
You can get insights into the monthly search volume that tells you the number of times the keyword is searched on YouTube. With this data, you can develop an understanding of the potential reach of your videos about the specific keywords.
Keyword Tool Dominator
Another best tool for YouTube niche selection and keyword research is Keyword Tool Dominator. You need to put in the seed keyword and this tool will generate hundreds of keywords for you. In addition, it shows difficulty score and popularity score. However, it provides you with a list of keyword ideas you can search daily.
4. TubeBuddy
TubeBuddy is one of the most popular YouTube SEO tools that you can connect to your YouTube dashboard. You can identify keywords and know their metrics in detail whether they are poor or excellent. Not limited to this, this tool also offers features including A/B testing, reporting tools, bulk editing, channel valuation, and comment filtering.
In addition, you can add tags to your videos with the Tag Sorter. You can use high-volume and low-competition keywords to make your content searchable. Most importantly, you must identify the best time to publish videos at the best time.
5. Keyword.io
Keyword.io allows you to generate long-tail keywords. Its features are easy to use and you can find long-tail keywords by changing the setting to YouTube. You can get a comprehensive list of keywords that you can categorize as questions, suggestions, hashtags, and propositions.
6. YouTube Autosuggest
Another YouTube keyword tool is YouTube autosuggest. What you need to do is; type a keyword into the YouTube search box and you will find a dropdown menu that suggests several keywords. These searches are based on the relevant search queries that YouTube users are searching for.
By adding these keywords evenly, you can optimize your YouTube script well. However, this tool does not reveal the volume of these search keywords but this tool is free to use.
7. Semrush
Semrush has created its YouTube analytics tool that provides you with keyword metrics that help you find the best niche for a YouTube channel. It is a fact that YouTube has millions of users who search different terms on YouTube every day. It is important to implement YouTube SEO strategies like adding search queries in your video title, description, and tags.
With this tool, you can find the following:
- Fresh keyword ideas
- High-volume and low-competition search terms
- Fastest-growing keywords
- Top videos of each keyword
- Other relevant trends
8. YouTube SEO
The YouTube SEO tool allows you to search terms related to your niche so you can create a YouTube target keyword list. This tool will help you to rank your videos on Google by optimizing them for popular searches.
9. Rank Tracker
With this tool, you can identify current positions on YouTube’s search results page. First, you need to insert the URL of your video to start the project let it monitor the exact URL, and select YouTube as your search engine. It will provide you with the highest-ranking keywords and their placement on YouTube’s search results.
10. Kparser
Last but not least, Kparser is also a popular keyword research tool for YouTube. It allows you to find keywords and suggestions for long-tail keywords. You can search for keywords based on geographical locations and has many interesting features.
Best Niches for YouTube Growth in 2024
Here is the list of best niches for YouTube growth in 2024. For each niche, here are some sub-niches with low competition that you can consider. However, it is important to keep in mind that a high-level niche will have more competition. Once you find the best niche for a YouTube channel, it opens up many ways for your channel growth.
Gaming
The gaming niche is one of the growing YouTube niches but it is also a competitive niche. But the reason to add this to the list is; that you can focus on its subniches for better results. Gaming is competitive because it has approximately 6.2M videos and 1M channels. However, many new games are emerging so YouTube creators are creating channels for several types of games. Many creators share their gaming experiences, offering tips, and streaming.
Low-competition Subniches
Most of the YouTube gaming channels make videos on specific games. In other words, they niche down in the gaming niche and make it less competitive.
Following is the list of sub-niches for gaming:
Multiplayer Gaming
Multiplayer games include a fun aspect and often offer gameplay tips, reviews, and lists of fun moments. This sub-niche is interesting and many creators are running their channels successfully.
Educational Gaming
In this sub-niche, you can create content about games that offer educational value like teaching coding, science-related, or history. These types of games are useful for learners and educators.
Gaming with Accessibility Feature
In this type, you can focus on games that are accessible to people with disabilities. You can review games for specific accessibility features and offer tips for games that have unique needs.
Retro Gaming Revival
This subniche focuses on classic games like gaming reviews, walkthroughs, and other gaming history. If you have an interest in older games, you can opt for this niche.
Fitness Fashion
Fitness fashion is one of the most dominant niches on the internet and its interest is growing with time. As brands focus more on fitness fashion these days there are higher chances of this YouTube niche growth and monetization. This niche has a good search volume on YouTube with medium competition and a score of 65/100.
Low-competition Subniches
Here is the list of subniche ideas.
Eco-friendly Fitness Wear
You can include eco-friendly and sustainable workout clothes. On top of that, you can promote brands that use recycled materials and showcase manufacturing processes.
Seasonal Fitness Fashion
This sub-niche covers the latest seasonal fitness fashion ideas. You can add insulated gear for the winter season and breathable fabrics for summer. In addition, you can include indoor and outdoor exercise clothes for men and women.
Workout Wear Hauls
This sub-niche surrounds workout types featuring hauls of fitness from several brands. You can discuss durability, fitness, and suitability for different workout types.
Fitness Fashion on a Budget
In this sub-niche channel, you can share tips and tricks related to workouts. For example, you can add discounts, sales, or budget-friendly brands.
Food
Food is another one of the most popular YouTube niches especially healthy food. However, we can not consider it the best option with a score of 38/100. The best option is to go on a food sub-niche and include healthy food and competence will decrease.
Low-competition Sub-niche
Here is the list of food sub-niches.
Food for Fitness Enthusiasts
Fitness enthusiasts often look for food ideas that are high in protein and low in sugar. Especially, people who love fitness and bodybuilding. You can add content about nutrition information and the benefits of healthy food.
Healthy Food for Kids
In this sub-niche, you can create healthy food for kids. You can include easy-to-make food that can be cooked instantly. Choose food that is healthy and nutritious for kids according to their age level.
Vegan Food Ideas
The next sub-niche channel idea is to add vegan food recipes based on plant-based ingredients. This channel can help to vegan audience who need healthy vegan food options.
Allergy-Friendly Food Recipes
In this sub-niche channel, you can create content on allergy-friendly food like nuts, dairy, and gluten. You can gain viewers especially those who have allergies to various foods. Som creating healthy food options for them can be highly helpful for them.
Travel Vlogs
Travel is one of the most growing YouTube niches that never stops over time. Its popularity has increased its competition level but you can still stand out if you create highly engaging content.
Low-competition Sub-niches
This YouTube sub-niche connects with the audience by explaining their adventures. You can do it in several ways like creating innovative and fresh content that has more chances to grow.
Here are the best sub-niche ideas for travel vlogs.
Solo Female Travel
In this niche, you can create content for solo female travelers and make content about safety tips, personal experiences, and destination guides. You can attract a large audience of women seeking traveling guides and inspiration.
Budget-friendly Travels
In this sub-niche, you can discuss how to travel affordably and show destinations that are budget-friendly. Plus, you can share tips for saving money while traveling. This niche can attract viewers who aim to travel with less budget.
Hidden and Offbeat Places
Another great idea is to explore hidden destinations that are less known by people. You may not include typical tourist places but you can add hidden gems and locations that most people have never visited. You can find such places like unusual landmarks, rural towns, and less-known cities.
Eco-friendly Travel
This is another best sub-niche that you can consider by including sustainable travel practices like eco-friendly accommodations, destinations, and tourism tips. An audience that wants to save the environment and is conscious about eco-friendly products will be attracted to your channel.
AI Marketing
There is no doubt that digital marketing has been one of the growing niches in the past years. As AI has emerged in recent years, so marketing along with AI has become the profitable YouTube niche that people take benefit from. Although this niche had less competition some years ago with time the competition level has gone high. However, with a score of 11/100, it is not the best option but you can consider some of its sub-niches.
Low-competition Niches
Here are some low-competition niches of AI Marketing that are considerable.
AI for Personalized Customer Journeys
Another great sub-niche idea is to talk about how AI is useful for creating personalized customer experiences. There are many AI tools for personalized content delivery, customer journey mapping, and behavioral analysis.
AI-based Social Media Strategies
This sub-niche talks about how AI can increase social media marketing. You can include topics like automated content creation, trend analysis, and targeted advertising.
AI in Small Business Marketing
Many YouTube channels are talking about how small businesses can leverage AI in their marketing strategies. You can use AI for customer segmentation, content recommendations, personalized email marketing, and showcase ways how small business owners can adopt AI at a reasonable cost.
Technology
Technology is thought to be one of the most saturated niches in the market on YouTube. However, you can use it as a low-competition sub-niche by following any of the below-mentioned sub-niches and creating the best opportunity to grow your channel.
Low-competition Sub-niches:
Here is the list of low-competition sub-niches for technology that you can consider.
Home Automation Gadgets
For this sub-niche, you can create content about home automation. What you can do is; review and explain smart home devices, offer setup guides, and discuss tips about the latest technology for a smarter home.
Technology in Education
This is another great sub-niche idea, it covers how technology is helpful in educational settings. You can include topics like educational apps, e-learning tools for students, the latest tech advancements, and more about classroom management that attracts educators and parents.
Eco-friendly Tech Gadgets
In this sub-niche, you can include information about reviewing and promoting eco-friendly tech gadgets. For instance, you can include the latest innovations related to energy-saving devices, green technology, and environmental-friendly tech practices.
Using Trends to Boost Channel Visibility and Engagement
Here are some pros to using trends to boost channel visibility and engagement.
Pros:
Higher Engagement
On trending content, people are likely to engage, make conversations, add comments, share, and like.
Increased Visibility
By using trending topics, you can bring your content to the forefront of search results improve visibility, and attract new visitors to your channel.
Opportunities for Collaboration
Once you engage with trends, there are many doors for collaboration. So, you can engage with other creators with similar trending topics and get more audience reach.
Relevance
By following trends, your content remains timely and relevant. This way, you can align with the interests of your target audience resulting in increasing your channel growth.
Faster Growth
By using trends in your channel, your channel can get faster subscriber growth as viewers love to explore up-to-date content.
Cons:
Here are some cons of using trends to boost channel visibility and engagement.
Inauthenticity
Creating content about trends and changing topics frequently will make your content inauthentic and will impact negatively your audience.
Increased Competition
Jumping on trends makes it more competitive since many creators create content on the same trend. So, it is not easy to stand out in hard competition.
Short-Lived Impact
Trends are temporary and the visibility your channel will get is temporary. Once the trend fades, your content might lose relevance which might result in dropping in engagement and views.
Burnout Factor
Another concern is the burnout factor because keeping up with the trends may cause creator burnout. That will result in less quality content so it is difficult for you to maintain consistency on your channel.
Wrapping Up
Running a profitable YouTube channel is possible if you find the best niche for a YouTube channel and create high-quality videos. The list of best niches and sub-niches, the best tools, and the tips shared in this blog will help you create a profitable channel. However, it requires time, consistent effort, and dedication to get promising results for YouTube channel growth.
