People watch YouTube over a billion hours of videos every day. The top YouTube creators earn over $50 million per year. YouTube comes second in the list as a social media platform. It allows you to monetize your account based on YouTube policy and earn a good revenue each month. Also, you can buy YouTube channels with existing content and subscribers.
Can I Buy and Sell YouTube Accounts?
Yes, you can buy and sell YouTube accounts similar to any other digital asset. It is legal to buy and sell a YouTube account that people have been doing for some years. However, you need to consider the following things while buying or selling a YouTube account.
Does the YouTube account have a face or is faceless (Will it lose value after changing its ownership)?
- How old is the channel?
- Is it a brand account?
- What type of content does the channel create?
- How is the channel monetized?
- How many subscribers does the channel have?
Step-by-Step-Guide for How to Sell a YouTube Channel?
Check the Valuation of Channel
The first comes is; “how do I value my YouTube channel?” Identifying the true value of your channel does not just require the numbers. It requires to be calculated through a process including your channel’s state and its potential.
The following points are important to consider.
Subscriber Count
Subscriber count is the most important part of the channel. It tells about the influence and popularity of your channel. The rate of your subscribers does not only decide the significance of your channel. Many channels have tens of thousands of subscribers but they do not have strong mobility. So, it can decrease the value of your YouTube channel.
Audience Engagement
It includes comments, shares, likes, watch time, and click-through rates of your channel. Audience engagement of your channel shows the health of your connection with your audience. If your YouTube channel has high engagement, it shows you have strong engagement with your viewers.
Ways of Revenue and Monetization
YouTube channel revenue means the income generated from sponsorships, ads, memberships, merchandise, and more. If your channel has multiple income streams, it has more value that allows you to earn back more income.
Video Quality
If your content is low-quality, it may not stay for a longer period. Having spam content does not give value to your channel so it is not a good sign for your channel’s growth.
Content Diversity
Creating diverse content is a good strategy but that must be niche-specific. Because creating content on multiple niches can impact your reputation.
Watch Time
If you sell a YouTube channel with a declined watch time, it will decrease your channel’s sales value. However, you need to increase your watch time by using hooks and transitions to increase viewership for a longer time.
Focus on Your Channel’s Look Before Selling
Before selling your YouTube channel, you must prepare it from different angles and ensure it is in the best possible state. That means auditing your channel from every angle and ensuring your channel is perfect in terms of quality content and consistency of posting
You can consider the following important points:
- How are the videos performing?
- Which videos did not perform well?
- What do thumbnails look like? Attractive or not?
- Are your video titles clickable?
- Playlists must be well-organized.
- Title and description should be SEO-optimized.
Check Your Channel’s Analytics
Analytics help you decide while selling your channel. They describe your channel including its performance, insights into audience demographics, content performance, and viewership trends. However, this report is a great resource that helps your buyer make an informed decision.
Following is the list to consider in the analytics report.
- Average view duration
- Watch time
- Re-watches
- Average percentage viewed
- Audience retention
- Unique viewers
- Engagement
- Subscriber growth
Set the Right Price
Setting the right price is not easy but you need to focus on several factors to get the premium benefit.
Revenue History of Your Channel
The revenue your channel generated in the past plays an important role that may be earned through sponsorships, video ads, sales, and other monetization methods. It is important because it tells about the financial health of your channel so that buyers can get a complete idea of your channel.
Similar Channels Prices
You can also consider similar channels that were sold and you will get an idea of what buyers are paying for similar channels.
Find a Private Buyer
The next step is to find a buyer, you can find a buyer privately or list your channel on trusted platforms. These platforms are reliable and help you find a trusted buyer. Some online platforms include Flippa, Trustiu, Fameswap, and so on. In addition, you can contact Facebook groups to find the best buyer for your channel.
Here you can connect with a wide range of potential buyers enhances the chances of finalizing a satisfactory deal.
Create a Legal Contract
After finalizing your buyer you need to get a legal contract for your deal. If you are dealing with a private buyer, you have to handle this procedure on your own. If you are getting this done through a marketplace, they may handle this procedure themselves.
Keep in mind that both parties should understand the terms of the contract and the assets that are being sold. All the details should be clear, and both parties should agree at each term.
Transfer Your Channel to the New Owner
The last step of selling your channel is to transfer the ownership to the new owner. Along with your channel, you need to transfer associated Google services including AdSense accounts or Google Analytics.
Following the below-mentioned steps to transfer the ownership of your channel.
- First, add the buyer as a manager on your channel.
- Secondly, let the buyer accept the invitation.
- Thirdly, change the buyer’s role to the owner.
Why Should I Sell My YouTube Channel?
If you have a YouTube channel with thousands of subscribers, you may think why should you sell it? There is not one but multiple reasons why one should sell his monetized channel even if it is generating revenue.
There are many reasons why one would sell his YouTube channel to someone else.
Personal Reasons
You might experience a life change or you may be facing any other personal reason.
Future Opportunities
If you have successfully expanded your digital presence and you have resources to start your business n the future so, you may think of selling your channel.
How Much Should I Sell My Channel For?
Several factors decide the value of your YouTube channel including niche market, subscriber count, and more.
However, you can consider the following factors to decide how much you should sell your channel for.
Your Monthly Revenue
You can estimate your average monthly YouTube income from the last three to twelve months of data.
Growth Rate
You can calculate the growth rate of the past three to twelve months and analyze rises or drops.
Monetization of Channel
The revenue depends on the monetization method your channel has acquired. If you have a YouTube account associated with a YouTube ad, AdSense account, or an affiliate program is likely to sell earlier.
Type of Content
If you have evergreen content on your YouTube channel, it is likely to be more reliable and consistent. Therefore, you can sell it earlier.
Final Thoughts
Selling your YouTube channel is a decision that you must take after complete consideration of all aspects. Before selling your channel, you should know your channel’s value. Pricing strategy, and its important preparations for the sale.
FAQs
Is it illegal to sell a YouTube channel?
No, selling a YouTube channel is legal and many people around the world buy and sell channels. YouTube terms of service allow the buying and selling of a YouTube account.
Why do YouTubers sell their YouTube channels?
YouTubers sell account ownership for different reasons. They may want to start any business or may want to outgrow their accounts.
